Sunday, 29 April 2007 by kinakoJam
We just moved to a new Wohnung, and while putting together new Ikea record shelves today we saw a clip on CNN about Paul Mackey, Whole Foods CEO
If you click the link above, you can read a short transcript, but it's better to watch the clip on the site so you can see how shifty Mackey looks when the interviewer asks if it's possible to maintain those original values when you are a big company and shareholders are pushing for profits.
Also amusing are the images of goofy guys spinning pizza dough as he talks about how his business model is built on the imagination of the individual.
Final snipey remark: when she describes Mackey as 'sitting on an organic throne' all I could think was that maybe he'd been eating too much organic Larb.
It's all very well to be so high & mighty about big companies when you are putting together Ikea shelves and about to drill in a Habitat toilet roll holder. These Swedish companies are to the world what Whole Foods may be destined to become once they expand into Europe (they are opening in Kensington, London next... though the one due to open before that I believe is in El Segundo... insert joke about wallet here).
My inner bargain hunter is always at war with my instinct that mass-production should not be trusted (and the hell that is Ikea really underscores that feeling... we got a few nice things that will no doubt fall apart in a year or two and their so-called famous swedish meatballs made me quite sick).
I believe I am the worst kind of hypocrite: I like things to be available and cheap. Therefore I am a cheap hypocrite. And I fell for the old Swedish meatballs trick which also makes me guillable.
And no, I still didn't read Omnivore's Dialemma, but I must!