Dieter Rams: How to make your toast go Braun


White bread, black bread or even rye bread? Ask your friends and neighbours and they will tell you that toast is a first-class delicacy. It tastes good and has never been the cause of anyone losing their drivers' license. It keeps you fit and your body needs it.

While in London recently, I visited one of the UK's first major Dieter Rams retrospectives at the London Design Museum close to Tower Bridge.

The stylishly be-spectacled Dieter Rams was director of design for Braun for nearly three decades.
Attractive archaic Rams pieces include the cucumber slicer in the video below and the pretty drip coffee machines.

The Braun toaster, which was selected for inclusion at the New York Museum of Modern Art, is another fine Rams creation: but it's a design innovation which may have been lost on Rams' compatriots.

Germans are not big on toast, and most people I know would not dream of toasting brown or black bread. The only bread deemed worthy of toasting in Germany is '50s-esque miniature white bread squares for toasted sandwiches, packets of which are actually labeled specifically as 'toast'.

Dieter Rams: toast visionary?



    Nice toaster. I like japanese mega-toast


    oh hey speed eagle,

    On 18 May 2010 at 13:27 Anonymous said...

    This blog, and everything in your heads, is soo pointless


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