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Every innovation in noodle technology brings us one step closer to souvlaksa: the ultimate Greek-Malaysian fusion food. Jay Rayner spots doner kebab flavoured instant noodles. His thoughts:

There was a moment, a taste echo, that reminded me of belching half an hour after having eaten the real thing – stop grimacing, for god's sake; this is a doner kebab flavoured Pot Noodle we're talking about. What did you expect? Proust? – but it was soon gone. Instead all that was left was that sickly-savoury, chemically-enhanced indeterminate flavour that all of them have.

I'm never sure if the aftertaste is a flavour or just salt and umami overload.