Stomachs on legs are proud to present

Meat, Mate

Friday, 26 September 2008 by kinakoJam

Note the headline. When did saying stuff in a slightly retarded way to be funny become a Kiwi-ism? I think we have begun to take pride in imperfection.

Posted in: NZ food | | |  

4 comments:

On 26 September 2008 at 15:02 Dr Maytel said...

I read this on serious eats and other food blogs, it's certainly been tagged all over the blogosphere

good marketing if not amusing

 
On 26 September 2008 at 23:40 kinakoJam said...

It reminds me of a job listing I read about for a bar in Brooklyn, in Nina Lalli's Now Hiring posts, but less clever/antagonistic...
(yes I'm weird I read nina lalli but not serious eats)

the thing that struck me about it the most is the headline. it's this kiwi thing where saying something in a childish or dum way is our goofy humour.
i think more people talk like children in NZ than in other countries.
i'm pooh-poohing but i actually do this too. talk like i'm retarded to entertain the crowds

 
On 2 October 2008 at 02:51 Tim D said...

yeah I see what you mean. Hell pizza, tui billboards, flight of the conchords... Huffer does it a bit too I think. And 42 Below! 42 Below totally uses that sort of slow folksy kiwi mate slang in their advertising. And L&P.

I guess if you want something to feel "kiwi", that laid back vernacular is an easy method.

As an alternative, I'll offer up the recent Macs beer rebranding (e.g. http://photos1.blogger.com/blogger/4986/984/1600/PC_BlackMac1.jpg)

Apparently they looked at New Zealand artists like Colin McCahon to convey a distinctly kiwi tone without falling back on folksy cliche. I like it!

 
On 2 October 2008 at 05:48 Anonymous said...

I'm annoyed that it's not the real Murder Burger from Davis in California: http://www.yelp.com/biz/murder-burger-davis

 

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