Burning Ring of Fire: Part Soong

When I posted about this great Isaan restaurant deep in the Thai suburbs.

I forgot to include photos - so here they are...

The restauranteur is a big Liverpool fan, thus the table cloths....

Som Tum
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Salt Baked Fresh Water Fish
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Which they serve with this delicious and morish chili sauce
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Duck Larb
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Ubiquitous Thai BBQ Prawns
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Achingly Hot Lemon Grass Salad
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Isaan BBQ Chicken....mmmmmmmmmmmm
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Isaan BBQ chicken is one of my favourite dishes....it's pretty easy to do at home, but you need a scrawny chicken that is full of flavour, not a big fat roasting chicken that you get in most western supermarkets

once you find your scrawny chicken, marinade it in fish sauce, garlic, coriander root, and white pepper.

and then serve with a dipping sauce made of the following ingredients

Dry roasted (with both fresh lime leaf and galangal) and then crushed sticky rice
chili powder
spring onion
shallots minced
fish sauce
lime juice
chicken powder (nitnoy meaning little bit)
sugar (nitnoy)
water (nitnoy)
As some of you my know, my days in Cambodia are numbered. That number, as of today, is two. This means that Phnomenon will come to an end when I run out of material in about a month’s time. So I invite you to check The Last Appetite: Great eating from the white trash of Asia. Nothing’s happening there at the moment, but any feedback on design would be great.

More Reasons to Make Mushroom Dumplings

"We’ve already heard about the large carbon footprint of a burger [... Lloyd has brought us some pretty unappetizing news of the link between cows and global warming. Now we hear, via a report in The Guardian, of a new study just published in New Scientist magazine showing that eating just one kg (approximately 2.2lbs) of beef creates the equivalent emissions as driving for three hours while leaving all the lights on at home! Unfortunately the true cost of emissions will be even higher than stated, as the study did not include the energy involved in maintaining farm equipment, nor in trucking the meat to market. All is not lost, however, as the scientists believe that significant savings in greenhouse gases can be made"


source
The other day at my Thai lesson the teacher told me that I am a sa-nee-plai-jaa-wak.

She didn't know how to explain it so she pointed at her dictionary

it said

"an attractive woman due to her fine culinary arts"

I'd like to think I'm attractive for more than just my cooking, but I'll take any compliment that's on offer.

I think it's telling that the Thai language has a specific word for such an attractiveness

Anyway, so later that day I went home and as if to prove her point I made really yummy mushroom gyoza.


Mushroom Gyoza

Packet of little flour dumpling wrappers

Mushrooms - you can use any you like but I use
dried shitake 2 (soaked in hot water and then squeezed out and thinly sliced)
dried black ear fungus mushrooms (same as above)
fresh shitake thinly sliced
oyster mushrooms thinly sliced

shredded cabbage
minced garlic 1 - 2 cloves
minced ginger good table spoon
4 garlic chives chopped
beansprouts

oil for frying
season with a couple of chugs of oyster sauce
or soy sauce or both
and/ or shaoxing wine
sesame oil

fry until done and then cool


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put a teaspoon in the middle of the dumpling and fold over, seal edges with a lightly beaten egg mixture

you can keep them in the fridge, covered with a moistened paper towel or cook straight away

To cook

put gulp of oil in the bottom of a cold non-stick pan along with a quarter of a cup of water (or enough water to just cover the bottom of the pan and steam the dumpling)

put dumplings in the pan and turn on the heat and cover. As the water evaporates it steams the dumplings, then the left over oil frys them nice and crispy on the bottom

take them out when you hear them sizzling and serve with chinese vinegar, this yummy mustard sauce

Mustard Sauce
1/2 table spoon of djion mustard
water down to a soy sauce like consistency
add a spalsh of rice vinegar
sugar to taste
good number of drops of sesame oil


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They are good with beer

Afterwards I had left over filling and egg so I made a mushroom omelette too

Eats & Beats: 07 Festival Round Up part 2

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(photo: Moxo Tengu
about to get the Corny-licious nutrition he needs to play the RBMA Radio stage at Melt festival)

Melt festival is a two-night affair in deepest East Germany. The festival site is a 20 min car ride from the nearest town, Dessau, which means you are somewhat bound to eat what's on site. So don't forget your packet of hazelnut Corny bars!

Luckily there are some stalls offering decent snacks to rockers and ravers (Melt has an equal mix of both, a bit like mixing oil and water,... or oil, vinegar and eggs: it results in quite a mellow social mayonnaise).

In the picture you can see a typical German fairground snack, the gingerbread hearts with declarations of love in icing, These didn't seem to be selling too well to the fans of Dizzee Rascal and Kelis. Nor did this same store do much of a trade in its roasted nuts or chocolate-coated apples. I felt sorry for them. What's wrong with a good honest nut then eh?

To the girl's left in the picture below was a smoothie stall where I had a truly delicious smoothie of frozen strawberries, apple juice and peach pulp. 2 or 3 euros. And they told me I was the first one to order it! Melt punters, you missed out!!

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Otherwise, you have the option of a very long queue at a white lady diner caravan for a damn good Currywurst
with fries - actually the best currywurst I've ever had! The outside of the sausage was perfectly grilled, crumbly and toasted and sort of falling off into the quite sweet sauce. The fries were just OK.

Or there is a bio (organic) wurst stand: I had a bratwurst there with a small piece of graubrot (german sourdough). The sausage was good but quite small and the bread was dry. The 'chutney' was a slightly exotic tasting mayo.

Sausages are unsurprisingly the staple rock concert snack of Germans, traditionally consumed with liberal amounts of Jaegermeister. At Melt I really grew to understand the effectiveness of this combination! Jaegermeister is totally the perfect rave alcohol! I hold it partially responsible for how much I enjoyed Maurice Fulton's set, though Maurice himself deserves most of the credit.

Which of the people in the picture below has consumed the perfect ratio of sausages to Jaegermeister? That's right - it's our old friend Mr. Monkey Sausage...otherwise known as Yannick Elverfeld: see a clip of his monthly party here


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Stay away from the falafels in the Turkish tent, as nice as the rugs and divans might be: the falafels look and taste like hard, irregular pieces of rabbit shit.

In the backstage area, they had a buffet for artists to take one helping only. So you had people like Tobias Thomas
hob-knobbing with Alex Smoke
over gratinized potatoes, and the very German (though Scandinavian in origin) dessert of Rote Gruetze
(literally 'red groats'?) - a thick mixed berry compote with vanilla cream ( a light custard).

No photos of that, but here are some people backstage going to the Red Groats tent:

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I guess the brave campers have it the best food-wise. BBQing under a tarpaulin next to this abandoned steel-mining-pit-turned-lake, seems the way to go.

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Be careful how much Jaegermeister and currywurst you consume: everything becomes a bit backwards the next morning, especially your German, and you might find that when you order a cafe latte, they bring you an ice cream sundae. Like Kat here, a Californian currently living in Berlin:

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Every day is a Phuket day.



This is for Phil and Hasselhoff Experiment (who was living in Phuket but is now "doing the right thing" and finishing his studies in sunny Wellywood rather than becoming THE liquid chef of Asia).

Before Phil started writing for the Wall St Journal Asia he use to write kick ass beer reviews . I am sure this is how I stumbled across his blog Phnomenon. It had absolutely nothing to do with the fact that I was cooking in Cambodia and he was writing about Khmer food.

I am all about the beer, which I am sure both Phil and the Hass can attest to.

Phuket beer or according to the label - biere or birra or biere or cerveza or piwa - it's a beer that likes to cover all linguistic bases (much like the taste and the tourist mecca itself) - is one of the better beers in Thailand and the people of Belgium seem to agree, they awarded it 'monde' selection in 2006.

There is no noticeable use of rice or any metallic taste (a good thing?). The brewers website attests to manufacturing small batches and use this reason as an excuse for its relatively high price tag compared to other local Thai beers.

I like it and the can is pretty. It conjures all things tropical without any strict adherance to annoying geographical facts, like the fact that Toucans are only found in South America...fuck dat...it's Phuket man...home of white rastas and other such ethno-biological oddities.

(yeah yeah she wrote the last paragraph)
So a while ago I attempted to make Fergus Henderson's Bone Marrow and Parsley Salad from his book Nose to Tail Eating

He says to use veal bones but I just used old frozen beef bones from the supermarket

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It was good nonetheless. Although I made far too much. I could only manage 3 bones. It is rather rich and very unctious a bit like beef flavoured butter. The parsley salad is a must and make sure it is lemony as all hell to cut through the rich marrow.

Recipe

Turn your oven on high and heat for 10 mins and then put defrosted beef bones in an oven proof pan and roast until the ooze fat (around 20 - 30 mins)
Prepare parsley salad with sliced shallots, capers and lots of lemon juice
Toast some good bread

Serve bone marrows with toast, sprinkle with parsley salad and fresh cracked pepper and good quality salt flakes

Eats & Beats: 07 Festival Round Up part 1

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photo: DJ & radio coordinator Yannick
offers his monkey sausage to fellow German Sonar-ambulist Dixon

Note: 'monkey sausage' means banana in Frankfurt dialect.

Here's one festival which isn't all about monkey sausages. One of the best things, if not THE best thing, about visiting Sonar in Barcelona in mid June, is the food. If you aren't put off by the hams hanging in La Boqueria market (they hang next to slicing machines with hooves still attached, looking rather like elegant high heels). The bocadillo sandwiches are probably the staple Sonar sustenance: very simple small skinny baguettes smeared with a little smashed tomato & garlic and filled with a couple of pieces of thin sliced jambon (ham), which is very umami-ish and musky.

A lot of people wander down the road to the giant La Boqueria market which is a stone's throw from Sonar. There is a fish restaurant there, and you have to hang around til a seat at the counter is free. Gerd Janson
snuck down there on the first day of Sonar and sat in the very seat where moments before Woody Allen had been snacking on prawns. This was my third time at Sonar and the first one at which I had time to visit the Bar Boqueria
(I did forcibly interview a couple of RBMA people while they chewed on shellfish). The mixed fish plate is supposedly the thing to get, but Erik & I felt that for the price (22 euros ish) it wasn't so amazing. If you are into very simple & fresh preparation - simply covered in oil & garlic - you might love it. But we wished they would at least de-vein the prawns.

We visited a couple of restaurants of very good repute... of course it was the little humble tapas place around the corner which ended up being the most memorable meal. No doubt it was because it was our first night in Barcelona and we just walked down there by ourselves in the warm air and randomly picked out some dishes from the plates behind the bar. (I'll post the address of this place when I find the piece of paper at home).

The best thing of all was the crab salad... probably just surimi, fake crab, but cut up fine in a very light mayo (more like a creme fraiche?) with tiny chopped pieces of cornichon gherkin and chives. And those biscuity things for dipping. Yum!

The crab salad that ate Sonar:
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Another highlight of Sonar eating is these green pimientos: in Japanese they're called shishitou, they are amazing! Some hot, some mild, it's pimiento roulette. Fried and well salted.
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Squid, Barca-style:
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More tapas drenched in tasty olive oil:
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The restaurant:
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If you need some new music to help you digest, here are some of the sets we recorded in the RBMA Lounge:

Sonar Sessions 2007 - Flying Lotus (Warp/Plug Research, Los Angeles) - the cartoonist nephew of Alice Coltrane plays funky beats

Sonar Sessions 2007 - Ian Martin (Spin Palace, Rotterdam) - cheery mix of deep housey techno and italo new wave stuff

Sonar Sessions - Tunng (Full Time Hobby, UK) - amazing acoustic pop-electronics from the Sonar before last
It was another sopping wet night in Bangkok

Not really the night for venturing out to eat a dirty Chinatown seafood meal on the street.

But we did anyway, with our friend Reneau (friendly neighbourhood french restauranteur from Siem Reap) and his french and argentinian friends who live in Costa Rica

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We had forgotten that Mondays are street food free days in Bangkok. So we ended up sitting inside at T & K's, a grubby little seafood restaurant in Chinatown where we usually perch on plastic stools on the street and order a cheap seafood feast. E's is positively high class compared to this place. But it is exceptionally cheap and mostly fresh.

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I had never been inside the restaurant, but I'm glad I did because we got to see their beautiful tinsel signage

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The thing this place does exceptionally well is bbq river prawn. They have charcoal grills on the street and the prawns are infused with a wonderful smokey flavour. They are also fresh. Fresh enough to suck the heads. I never used to suck prawn heads until Hock told me to close my eyes and think of boulliabase...I did, it's worth it.

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The crab fried rice was very good also
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I like to eat sea snails, just as I like to the eat the little foot that always stick to the shell when you eat a mussel. There is something satisfyingly chewy about sea snails. These were big, but some weren't fresh which of course ruins the chewy thrill.

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The fried fish with fish sauce was a disappointment. It was dry and over cooked, a pale comparison to the original Rayong recipe which comes with shredded green mango marinated in fish sauce on top

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Decent cockles stir fried with chili sauce and Thai basil
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The bbq crabs were a bit dry and old
If you are in Sydney you may be interested in attending this:

Distinguished Lecture Series #2
“Global Sushi: Soft Power and Hard Realities”

Theodore C. Bestor
Professor of Social Anthropology and Japanese Studies Chair, Department of Anthropology Harvard University Visiting
Academic to the Asia Institute, University of Melbourne

Venue: Building 10; level 6; Training Room 1. (enter through Jones St but use lifts at Wattle St end of building)
See Map
Time/Date: 6-7pm Monday 16 July 2007
Contact: Michael.Prince@uts.edu.au

For the past eighteen years, Ted Bestor has been visiting fish markets, fishing ports, tuna ranches, and sushi bars in the
Asia Pacific and North American and European Atlantic regions to track the spread of “Global Sushi,” as Japanese cuisine
has been transformed from exotic ethnic specialization into an icon of Japan’s “gross national cool,” an aspect of Japan’s
projection of “soft power” into the arenas of global popular culture. But Global Sushi is not just slick cosmopolitan
consumption; it is an industry of off-shore production and distribution, created by complex joint ventures and
technology transfers, environmentally controversial aquaculture projects, illegal fishing and international attempts to
regulate global common property regimes. Global Sushi depends upon complex arrangements of production and
distribution, and an extensive and only partially transparent international trade in seafood.

E Pochana: Bangkok Seafood Gluttony

It's somewhat a family tradition to take first time Bangkok visitors to E Pochana's. So before my pop's left we took Green Dean to experience his first curry crab.

While Somboon's may very well be the curry crab originator, E's is definitely the perfector.

Everytime we go we only ever order the same dishes, because they are sooooo good


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Satay, ok it's not seafood but they do make it especially well
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Clams stir fried with Thai basil
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Simple stir fry kangkong with garlic and chilis
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Goong woo sen - Teow Chew dish of glass noodles in a pot baked with prawns, sichuan peppercorns, garlic and pork fat
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Fragrant baked fish with pandan leaves, and a yummy paste, my guess is garlic and corriander roots
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The piece de resistance - curry crab
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The money shot
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E's is located next to Sam Yaan Seafood Market

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My pops emailed me with some generally vague food reviews and pics from Antwerp.

Sorry he isn't more specific as to where he has apparently been having such tasty meals. But he goes there often so if you are going to Antwerp and you really want to know where the baby boomers chill then I'm sure I can get some names for you.

Dear Maytel,

blah blah blah.....


PS it was not just the mussel that was real ymmy. I had the day before a real tasty Italian meal for luch, a plate of veal kidney cooked with champignon and lots of garlic. It was reallly good

A couple of evening before that I had for the first time raw herring served with this sauce made up of some creamy like substance with capers and chopped up onion.

For lunch I had a sandwich made with french loaf and eel and something quite tasty. (???)

For dinner.......see attached picture.

The ray was stunning. I didn't realise how good it could be.


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Cheese Obviously

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An unspecified drink
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Rue des Martyrs

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(photo: yet another perfect child on the rue des Martyrs)

They call it the City of Light, or the City of Lovers. Like most major metropoli, Paris sweeps you up in its cliches, squeezes you to its chest, and fills you with a desire to wear ballet flats and eat nothing but white cheese. In the end, that is the best reason to call this the City of Lovers. Because, just like other big cities full of culture, ill begotten charm, stories of red windmills, back allies, seedy underbellies and expensive overcoats, it's full of people who love it.

Most big cities are populated by immigrants and out-of-towners as much or more so than they are by the born & bred. It's a fascinating aspect of NYC for example: to witness the Williamsburg generation, refugees from middle America with their impeccable side-parts and vintage whatever, role playing to within an inch of their lives, the myth of New York as they saw it in "Back in the Days" or "Downtown '81". Be careful what you pretend to be, because eventually it will become you and be tremendously flattering. The beauty of NYC is that the minute one steps into the city one IS a New Yorker. New York mythology is upheld there every second, both by those who were born there and those who are visiting for two days.

So it is in Paris. The moonscape above the Sacrecoeur or the way that walking through the charming white-tiled subways is like following a trail of expensive perfumes through an endless underground lavatory. The ramshackleness of the subways, the people of many nationalities with barely a dime crushed together in a daze. The perfectly coiffured children who actually skip through the streets singing. Then, as if they've jumped straight out of Argent de Poche, they brawl into Arnaud Delmontel demanding pain aux raisins (unglazed swirl of croissant dough, eggy creme patissiere and raisins) and skip away, once more singing. It all inspires an insane (or inane) desire to wear a long coat, have artfully tangled hair and eat terrine of boiled beef parts in jelly.

There are hundreds of wonderfully relaxed-looking Japanese tourists, wearing their favourite fashion items, walking languidly around the Marais and the 1er, having their little moment of 'being Parisian'. There is a sort of Paris-cult in Japan, as I discovered when I lived near Jiyugaoka (Tokyo's centre of froux froux home accessories). One of the finest sights i saw in Paris was a well-to-do Japanese mom feeding her round-faced, pink-dressed 6 yr old a splendid mountain of cakes and the 30 euro set breakfast at Ladurée
, which the child was admirably shovelling into her mouth energetically for the full hour which we were there, eating our violet cream-filled Religieuses
and sipping coffee. Then they departed in a car which was waiting for them outside, armed with goodie bags filled with more cakes in stripey boxes. Next time I plan to visit the famous Pierre Hermé
, though the presentation of his store and the cultishness around it don't appeal to me: his rose cream, raspberry & lychee 'ispahan' (macaroon sandwiches), which he invented, are still tempting.

One thing you notice in Paris is that everyone, but everyone, is constantly eating white bread. From Algerian Muslims in traditional garb, to Sudanese bicycle couriers, every Parisian seems to constantly have a baguette - or as we call them in NZ, 'French stick' - slung over the shoulder. The cheapest supermarkets have great big wire cages full of them by the cash register.

Although to carry a baguette might help to camouflage you, for the non-French it is much harder to fit in or be mistaken for an Algerian Muslim, who can gesticulate in that Parisian way that you never will. Still, it's a simple pleasure to hang out on whichever street you feel you have 'discovered' and eat 'the best' croissant (like one French person said, "It is surprising to see how the Anglo-Saxon are easily amazed in front of nothing. It is only some puff paste cut in triangle and rolled.") Despite the legends of rude Parisian behaviour, all the servers we encountered were really tolerant and even jocular.

For your next taste of big city culture and boulangerie pluralism, the Rue des Martyrs in the 9e is a fine street to visit. In fact, I would recommend staying nearby so that you can start your day here. Extending all the way up to some stairs ascending to the Sacrecoeur, the rue ds Martyrs is home to fish shops, nice-looking charcuterie and the English-style Rose Cafe, which was the only place where we had the famous rude Parisian service we were hoping for. Rue des Martyrs, which I've heard described more than once as 'four blocks of heaven', is lined with delicatessans selling cold cuts and meats encased in aspic, and cheese shops, and bakeries selling various pink & green pistachio dusted items. Not all of them are worth visiting, but it is also home to Arnaud Delmontel, which has a large sign proclaiming 'the best baguette in Paris 2007', and in this case one is inclined to believe them, judging by the queue stretching out the door, the cheap prices, and of course the baguette itself. I took one on the train back to Cologne and Erik and I marvelled at how chewy and aromatic it was, with the nicely singed crust. (Supposedly Jeffrey Steingarten participated in the judging panel of this Parisian baguette grand prix). Oh, and there is a really great Italian fusion store with a few nice wooden tables called epicerie Fuxia
where we had a great spontaneous birthday dinner for Ruth of cold nibbly things, meats, olives, etc and wine, and it was cheap. And the salads looked amazing - huge. The service was a little slow (due to a sudden influx of nighbourhood people filling up all four tables) but very down to earth and kind, like being served by friends.

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Why visit an English-style cafe when the small bistro at the bottom of the street makes cheaper and stronger coffees?
Tick a) you're keen on cafes that stock Scottish oat cakes, Neal's Yard cheeses and glass bottles of organic English apple juice
b) you are one of those sick people who prefers soy to normal milk
c) you want to pour the combined soy latte into your glass from a rustic hand-made pottery jug, a procedure known as a 'piggy latte'
d) you're tired of simple carbohydrates and want to eat some overpriced carrot and lentil salad and beetroot and avocado with delicious sour dough made by appointment-only baker Jean-Luc Pouduran and sprinkled with fleur de sel
e) you want to be served by young French-speaking Australian or English girls who have perfected an expression that is half-glacial, half-glazed, as they are given brusque instructions by their boss, a French man who I have read is Rose's husband.

If you ticked 'all of the above' then Rose Cafe is for you! It was the only cafe we found that satisfied some sort of pretentiously casual chic-factor, and let's face it, it's much cheaper to be pretentious at breakfast time. Rose has been running this cafe with her hubbie for a while now, and they have published a cookbook which a fashion editor was telling a colleague about on the phone at the table behind me, when I ate there. The English editor, dressed in Prada for her Parisian moment, lisped vaguely that the book was "marvellous" and contained "wonderful recipes for.... ohh.... you know.... little pies and thingsss." Owch, those syllibant S's! Rose's brother is married to Rei Kawabuko, who presides over Comme des Garçons. It's not really a fancy place though very clean and smart. It has basically the same cute mini lemon meringue pies, quiches and organic salads that these sort of cafes always have, and that our local Metzgerei Schmitz does for 4 euros cheaper, but still, it's Paris. The coffee is warming and good, but don't expect anything up to NZ/Australian/Seattle standards. (The only coffees in Europe I've tasted that met these standards were from Urban Espresso in Rotterdam)

If you go in the late morning, you will find yourself sitting amongst a pleasant hubbub as deliverymen trundle in big boxes of fresh butter and other organic produce. This must be the reason why all the staff seem so stressed yet glazed, or perhaps that is the role they feel compelled to play - tremendously hectic Parisian boutique operation. It's also very charming how they lay out trays on tables at the back of the cafe (see photo above) and one of the kitchen staff, dressed in apron and black leotard top, lays out steaming quiche fillings or little artisan mini-pizzas. Their kitchen must be small? But the effect is very nice, like eating in the kitchen or cooking in the back garden.

By the time you're onto the second coffee, and Rose's husband tells you that if you drink that much coffee you will explode, a line is stretching out the door for people getting their takeaway lunches, yet the cafe interior stays mostly peacefully empty, save for a couple of local middle-aged women with fashionably make-up free faces, jerky movements and incredibly deep voices, or very tall part-Trinidadian gay man with a large, floppy panama hat reading Le Monde, or the English fashion editor effusing over the delights of Rose cafe on her mobile phone.

Rose Bakery
46 rue des Martyrs
75009 Paris
01 42 82 12 80

Gelatinized charcuterie
goodies on the rue des Martyrs:
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Best baguette in Paris from Arnaud Delmontel

(apart from the baguette and pain aux raisins, I also recommend their briochettes, which are either plain or yummy and crunchy with cinnamon and raisins, and a much cheaper alternative to breakfast with Rose. So get a coffee, then walk across the road for a briochette)

The paper bag containing the baguette says something about the breadmaking conforming to "de Pain de Tradition Francaise", using the correct proportions and flour etc, with no additives: only 'farine de froment type 55, farine de blemalte, eau, sel, levure.'

"La saveur d'une bonne baguette doit etre ni fade, ni trop salée, ni acide, pour ne pas contrarier les mets qu'elle accompagne.

La mie d'une bonne baguette a l'ancienne doit etre créme, longue, l'aveolage sauvage et irrégulier, la crout réélle, bien dorée, afin que le caramel de cette croute s'allie á la saveur de la mie..."

"Vous jugerey également la qualité de cette baguette á sa bonne conservation."

MySpace Codes


Yet more praline-dusted baked goodies:
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Fromager on the rue des Martyrs:
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NPR Food Podcast

You should sunscribe to this

It's a round up of all food related stories on NPR each week


This week is

1) Hot Dog Eating Contest Is July 4 Tradition 2) Beer Industry Calls for Kegs 3) Ritz Serves Breakfast Fit for a Czar 4) The Great Ice Cream Sundae Debate

Last week was

1) Sushi's Ascent in America 2) Inspection in China Finds 23,000 Cases of Bad Food 3) In France, a Controversy over Camembert 4) 'Consider the Oyster' -- a Peerless Summer Delicacy

With Compliments

As much as I have berated my local supermarket in the past, especially for the way they treat their fruits and vegetables I keep going back.

I'm somewhat of a VIP at my local supermarket. Unlike most Thai's or farangs (europeans) who have maids go to the fresh markets each morning, I don't have a maid and do all my shopping once a week a la Australiasian style. Meaning when I spend, I spend up big. Not that it is that much by western standards. I spend around 3000 baht per week for food for Hock and I. That's roughly USD$90 per week for two people and given that I generally eat most of my meals at home, by western standards it's pretty cheap.

But by Thai standards it's a lot. So now when I go there I'm treated a bit like a star. The owner often rushes over and unloads my cart for me....the security guard at the door calls me Madam and yesterday in a whole new first, the staff there told me that I am beautiful.

So you can see why I keep going back.

i've decided that this is indeed a good marketing strategy that should be employed by western supermarkets. Instead of saying, say..."would you like to try a piece of salami" or "apples only 1.99 per kilo" supermarkets should start handing out compliements to all their shoppers. Imagine what a world of difference it would make to bedraggled and harrassed housewives or any stressed out western shopper for that matter if everywhere time they went shopping the staff said things like

"wow, I love your hair"
or "have you been working out?"
"wow, you're so beautiful"

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